Iris Hantverk’s brushes are bound by hand by skilled, visually impaired craftsmen in Stockholm, using traditional techniques and natural materials.

Their brushes are made from natural materials such as birch, beech and oak, horsehair and goat hair, as well as various plant fibres.The core of the business is its brush-binding manufacturing in the south of Stockholm, where five visually impaired craftsmen from different cultures make brushes by hand, with the same traditional technique that was used over 100 years ago

In 1906 a factory and warehouse for brush-binding and basket-making was built by an association supporting self-sustainment and equal access to work – and this laid the foundation for the development of Iris Hantverk. Today, the company employs 14 people in Sweden and also collaborates with visually impaired craftsmen in Estonia.

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KINN is creating products to be as safe, non toxic and natural as they can be.
KINN was founded by Marie and her daughter Sophie because they think, if we're looking after what we put on our skin, it also makes sense to look after what we use in our homes. 

The ethos of KINN is Clean Beauty™ for you, your family and your home. Organic, natural and eco friendly can be on-trend too.

Clean Beauty for you, your family and your home.


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Meraki is a welcoming universe of comfort and wellness that invites you to turn daily self-care into moments of calm. Meraki products are designed and developed in Denmark – inspired by Scandinavian aesthetics and created with love and respect for nature’s treasury. The products fill your daily care with gentle, nourishing ingredients, carefully selected for their positive qualities, documented effects, and natural fragrances.


Turn daily self- care in to moments of calm. Take a breath. Make some room. Feel the love.


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Mirka and Joanna were forever fascinated by linen and that's why it's a leading motif in their creations.

Their constant inspiration remains raw and pure Scandinavian style. They use their knowledge in interior design to make things both beautiful and functional.


Mijoline love natural fabrics, good craftsmanship and exellent design.

We want to share our passion for nature and its simplicity in sophisticated colours with you, through our MIJOLINE

Mi & Jo

Linen is an exceptional fabric that delights with its simplicity and  sophistication

Linen is a moisture-absorbent, body temperature adjusting, anti- allergic and therefore hygienic fabric. Linen stays fresh for long, makes night rest a real pleasure because it cools your body when it's hot and stays warm when it's cold.

Linen fabrics used in our workshop come from Poland and Lithuania. We only use fabrics that have been specially treated to make then soft and pleasent to touch, yet resistant to the test of time.
Our fabrics are carefully chosen when it comes to quality, thread count and colours, so that we could offer you unparalelled products.

We test all our products, as we want to offer you things that come up to our high standards.

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Nature. Environment. Sustainability.

Our dedication to environment is settled deep in our roots, starting from sourcing raw materials up to the very final step in the making. We value sustainability and encourage you to do so with us. By ordering your Pilō, you are acquiring an entirely sustainable and environmentally friendly product, from nature to nature.

100% Pure Mulberry Silk Pillow Case.

Using 100% handpicked ITALIAN FABRICS.

No child labour | Less CO   Footprint | More Soul | More Nature.

Pilō makes sure, your hair looks more beautiful and your skin is ultra firm and wrinkle-free"

- Harper's Bazaar

Using 100% handpicked ITALIAN FABRICS.

No child labour | Less CO   Footprint | More Soul | More Nature.

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Pure Effect was launched in Sweden in 2015 – the first in the Nordic market to offer biotechnological garment care and cleaning products for the home. The products are based on an active bacterial culture that cleans deep beneath the surface. Pure Effect’s products are tough on odors, grease and dirt, while kind to people and the planet.

Pure Effect is using the power of nature’s own cleaners, microorganisms (or microbes). They take care of the biological degradation of nature by producing enzymes and other substances that break down organic matter. It’s cleaner, simpler and solves odor problems that traditional products can’t solve. Highly concentrated formulas for fewer unnecessary water transports, readily biodegradable and based on a renewable resource, it is something Pure Effect is sincerely proud of.

For a simple and sustainable probiotic lifestyle.

And don't let the small bottles discourage you, they last for months.

Pure Effect’s cleaning product All Clean, was nominated for the Swedish Design Award’s Identity – Product Design category.

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Steamery creates innovative clothing care products for the urban individual. They combine high technology with beautiful and minimalistic design and offer products that we believe will forever change the way we wear and treat our clothes. Take Better Care of Your Clothes.

Garments that lose colour or shape are most often not worn out - they are washed out. Clothes that are properly maintained will last. Our mission is to inspire everyone to take better care of their clothes.

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Somewhere along the way we stopped caring for clothes – presumably when mass produced, cheap, and often times deficient, clothing was introduced. Due to wear and tear, the mere idea of garment care seemed distant. And this came to pass over the course of just one generation or two.

Nowadays though, when quality of fabric and pattern making – the passion for craftsmanship – is of interest once more, so is the need for proper care. In the light of this, Tangent GC, a Swedish company, was set to provide a superior range of garment care products, not emanating from the chemical industry or flung off conveyor belts, but products that will naturally and effectively give your garments a long life.

Organic care for the precious – thats Tangent GC. Specialised in eco-friendly garment and skin care.

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